Pantone Guide for Fashion Industries

Whether you’re a designer looking for inspiration or a apparel planner needing to match colors, The Formula Guide is the best way to select, communicate and compare colors for logo designs, packaging, and signage.

Pantone Formula Guide is used for inspiration and production in designing logos, branding and marketing materials, packaging, and other graphic design needs Ink formulations help printers accurately achieve Pantone Spot colors on printed materials. It's Used to communicate consistent color throughout workflow and supply chain around the world.

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – across various materials and finishes for graphics, fashion and product design.

Pantone Guide for Fashion Industries

A brand’s color is critical to its identity – creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%. In product development, the right color is the differentiating factor that can capture attention. It is also the most important design element for reflecting mood and style. The right color can sell products and ideas more effectively by 50-85%. But, choosing the right color is only the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone color systems:


We all interpret color in slightly different ways. Even something as seemingly specific as “Navy Blue” can mean noticeably different things to different people. Using a Pantone Color enables you to communicate your precise color requirements in a language that is recognized around the world.


The color you achieve in final production can vary based on the material – and so can your satisfaction with the results. Pantone’s digital tools and physical color references allow you to preview and adjust these results before production, helping you to avoid additional time and expense.


Your color may be consistent throughout a production run, but will it match the run before it? Or the one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, no matter when or where it is produced.

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